About the Issue

Across the United States, people of all ages are living with an increased risk of developing chronic diseases such as diabetes, heart disease, stroke, and even certain cancers as a result of poor health habits and low-quality nutrition options. In many cases, people could be healthier if they had access to healthy options as often and at the same affordable prices as the unhealthy options.

That’s what we see happening when it comes to making healthy beverage choices. Sugary drinks have been identified as a primary source of added sugars in our diets. And excess sugar consumption can lead to chronic diseases, such as heart disease and diabetes.

But too often these sugary drinks such as sports drinks, fruit drinks with added sugar, energy drinks, and soda are the easy choice because they’re affordable and available everywhere.

However, the cost we pay for sugary drinks at the cash register doesn’t tell the whole story. These drinks have a real cost on our health, and on our country’s economy. In fact, we spend $190 billion per year treating these preventable diseases.

It’s time we take the necessary steps to ensure that healthy drinks are accessible and available in places where kids and families spend their time.

Throughout this toolkit, you will find helpful information for building out your own advocacy efforts aimed at ensuring all kids and families have access to healthy, affordable drink options. Together, with our policy leaders, we can work to make sure that sugary drinks stop hooking our kids with appealing marketing and lack of nutrition.